Many businesses fail because they do not provide value, for themselves or their customers.
To Make Value You Don’t Have To Take Value
Many people believe that to assume value you have to take value. This is entirely not true! The main reason people buy products is that they have greater value than the price they are buying it for. In Garrett Gunderson book “Killing Sacred Cows” he explains it very well.
Products Are What Most People Buy, Not Sell
Most of the time we are buying someone else’s product, not our own. The products that we purchase usually add value to our lives and to the persons we buy it from. How does this work? Unknowingly, when you obtain products from off the shelves of a store it adds value to you because you wanted it. Also, whoever you bought it from it added value to their life in two ways, through the financial income you are giving them and, knowing they have an asset that will keep producing for them.
They Don’t Rip You Off
We hear a lot that capitalism is a terrible thing that people use to rob other people. This is simply not true. In most cases, it adds value to both parties, the consumers and the producers. If you buy a product at a very high price that is your fault, not theirs. The producer put the price high and you bought it. They did not force you to buy it, you bought it out of your own impulse.
Knowing When to Buy
If you feel that you are being cheated of your money don’t buy it. As I said before, it’s your choice to buy it. If you want to save money for a shiny object you want this is a great post. If you enjoyed this article don’t forget to comment and like!
Rich people have small TVs and big libraries, and poor people have small libraries and big TVs.Zig Ziglar